Reference Board

# Official Ollama Visuals Plus Better Mascot Direction

This board separates actual Ollama brand imagery from broader mascot inspiration. The point is to stop inventing blind and start from real visual signals that already exist around Ollama.

Open rough concept preview Open refined concept family Open official docs image Open official integration art

Official Ollama

## Use these as the hard boundary

These are the most relevant references because they show what Ollama already ships publicly: rounded cartoon forms, readable eyes, simple flat shading, and a friendly non-corporate tone.

official docs

### Documentation Hero

Strongest reference for character language. Multiple cartoon llamas, desk scene, soft rounded edges, expressive but restrained faces.

official integration art

### OpenClaw Launch Artwork

Useful for product-marketing tone: simple shapes, high legibility, brand-safe playfulness, and room for app-specific spin.

official logo

### Logo Shape Reference

Not a mascot sheet, but it matters for proportion and brand character. The final mascot should feel adjacent to this level of simplicity.

Extracted Traits

## What to borrow and what to avoid

This is the useful part. If the next concept pass follows these constraints, it will land much closer to Ollama instead of generic llama clip art.

Keep the silhouette blunt and readable. Big wool mass, simple neck and head shapes, minimal tiny accessory clutter, and forms that still read at favicon or splash-card size.
Favor flat illustration over faux-3D mascot rendering. Official Ollama visuals read as clean editorial cartoon work, not gaming mascots, plastic stickers, or plush-toy realism.
Eyes matter more than costume. The official material is friendly because the faces are simple and readable. A good llama here needs stronger eye and mouth decisions before theme decoration.
Theme variants should come from attitude and palette first. Plain, tech, and dark should mostly be pose, accent color, and small props. Do not solve them with over-designed accessories.
Avoid generic vector-stock problems. No hyper-cute eyelashes, no rainbow party clutter, no oversaturated sticker gradients, and no ultra-thin limbs that look like clip-art leftovers.

Search Lanes

## Useful external inspiration

These are the broader search lanes worth mining. The direct Ollama searches get noisy quickly, but these still help for line quality, pose ideas, and tone.

Cute llama cartoon vector Best generic search for soft, simplified llama drawing styles. Good for silhouette and face treatment, bad for brand specificity.
Cartoon llama mascot illustration Better for character poses and “product mascot” energy. Useful when choosing how animated or theatrical the llama should feel.
Ollama cartoon llama Worth checking for product-adjacent references, but expect mixed quality and repeated noise. Use it to confirm tone, not to pick final style.

Recommended next pass: build one high-standard Ollama-adjacent llama first, then branch plain, tech, and dark variants from that same base drawing.

Wrong next pass: invent three disconnected theme mascots again and hope one accidentally feels branded.