Reference Board

Official Ollama Visuals Plus Better Mascot Direction

This board separates actual Ollama brand imagery from broader mascot inspiration. The point is to stop inventing blind and start from real visual signals that already exist around Ollama.

Official Ollama

Use these as the hard boundary

These are the most relevant references because they show what Ollama already ships publicly: rounded cartoon forms, readable eyes, simple flat shading, and a friendly non-corporate tone.

Official Ollama docs welcome image with cartoon llamas.
official docs

Documentation Hero

Strongest reference for character language. Multiple cartoon llamas, desk scene, soft rounded edges, expressive but restrained faces.

Official Ollama integration illustration for OpenClaw.
official integration art

OpenClaw Launch Artwork

Useful for product-marketing tone: simple shapes, high legibility, brand-safe playfulness, and room for app-specific spin.

Official Ollama logo asset.
official logo

Logo Shape Reference

Not a mascot sheet, but it matters for proportion and brand character. The final mascot should feel adjacent to this level of simplicity.

Extracted Traits

What to borrow and what to avoid

This is the useful part. If the next concept pass follows these constraints, it will land much closer to Ollama instead of generic llama clip art.

Keep the silhouette blunt and readable. Big wool mass, simple neck and head shapes, minimal tiny accessory clutter, and forms that still read at favicon or splash-card size.
Favor flat illustration over faux-3D mascot rendering. Official Ollama visuals read as clean editorial cartoon work, not gaming mascots, plastic stickers, or plush-toy realism.
Eyes matter more than costume. The official material is friendly because the faces are simple and readable. A good llama here needs stronger eye and mouth decisions before theme decoration.
Theme variants should come from attitude and palette first. Plain, tech, and dark should mostly be pose, accent color, and small props. Do not solve them with over-designed accessories.
Avoid generic vector-stock problems. No hyper-cute eyelashes, no rainbow party clutter, no oversaturated sticker gradients, and no ultra-thin limbs that look like clip-art leftovers.

Search Lanes

Useful external inspiration

These are the broader search lanes worth mining. The direct Ollama searches get noisy quickly, but these still help for line quality, pose ideas, and tone.

Recommended next pass: build one high-standard Ollama-adjacent llama first, then branch plain, tech, and dark variants from that same base drawing.

Wrong next pass: invent three disconnected theme mascots again and hope one accidentally feels branded.